Case Study
Blackmores Group Transforms Workplace Safety with SoterAI
Blackmores Group, a leader in natural health products, reduces EHS administrative workload by 50-70% with SoterAI
The Challenge
The Work Health and Safety (WHS) team at Blackmores Group faced increasing complexity and time demands due to constantly evolving safety standards and regulations. The manual approach to updating procedures, conducting risk assessments, and creating compliance and training materials was becoming increasingly time-consuming, reducing their capacity to proactively manage and improve workplace safety.
Additionally, there was initial hesitation about adopting artificial intelligence (AI), with concerns regarding its potential impact on accuracy, data security, and worker acceptance.
Streamlining Compliance Checks
Recognizing the mounting pressures on their safety team, Blackmores turned to the innovative Soter AI platform. Initially cautious, Andrew Wilson, Director of WHS at Blackmores Group, quickly saw how AI could dramatically simplify complex safety compliance tasks.
The platform's ability to rapidly analyze and interpret regulatory updates concerned considerable time and effort, but with the AI platform, safety documents were uploaded and compliance gaps were instantly identified, along with actionable recommendations for improvement.
Enhancing Ergonomic Risk Assessment
Josh Gibbs, Head of WHS at Blackmores Group, further illustrated the platform's effectiveness, particularly in ergonomic risk assessments. The team began replacing short video clips of manual handling tasks, which SoterAI quickly evaluated, highlighting high-risk movements and suggesting corrective actions.
This approach significantly streamlined the identification of complex tasks, leading to faster implementation of corrective actions and improvements. Previously, such detailed evaluations required specialist involvement and lengthy timeframes; now, they were accomplished efficiently and accurately within minutes.
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Precise Hazard Identification
Hazard identification processes also saw considerable improvement. With the simple use of photographs or brief video clips, the AI could swiftly engage in spot safety audits, which SoterAI swiftly analyzed to pinpoint potential safety hazards and recommend actionable solutions.
This effortless process empowered non-specialist frontline workers, increasing their engagement in safety practices and significantly providing them with a powerful, accessible tool for risk management.
More Efficient Training Materials Creation
Moreover, the AI-driven system significantly streamlined the creation of safety training materials. By uploading existing documents or videos, the platform could quickly generate comprehensive, context-aware training content.
This reduced the time spent preparing detailed safety talks, as the AI platform efficiently handled the bulk of content generation. This allowed the team to prioritize reviewing and delivering critical safety information rather than spending excessive time in initial content creation.
Overall Impact: a 50-70% of Reduction in Admin Workload
The integration of SoterAI into Blackmores Group's safety processes yielded substantial and tangible benefits:
- Significant Time Savings: The WHS team experienced a substantial reduction, estimated between 50-70%, in the time spent performing compliance checks, risk assessments, and preparing training materials. This newfound efficiency allowed the team to redirect their efforts toward strategic safety improvements and proactive management initiatives.
- Enhanced Risk Communication: With clear, AI-generated visual representations of risks, safety hazards became easier for workers and management to understand, facilitating more effective communication and quicker resolution of identified issues.
- Cultural Acceptance of AI: Initial skepticism towards AI adoption quickly transitioned to widespread acceptance once employees experienced tangible benefits. The AI tool became recognized as an essential partner in enhancing workplace safety, helping transform organizational skepticism into enthusiastic engagement.
Ultimately, the adoption of the SoterAI platform enabled Blackmores Group to shift from reactive administration to proactive, data-driven safety management. The resulting improvements not only elevated workplace safety but also bolstered overall business performance, creating a safer, more efficient working environment for everyone involved.
"The WHS team drastically reduced the time spent on compliance checks, risk assessments, and preparing training materials by 50-70%. This allowed us to focus on strategic safety improvements and proactive management."
Andrew Wilson
Director of WHS at Blackmores Group